Unlocking the Real Promise of AI with David DeWolf of Knownwell
Over 99% of AI deployments to date have been focused on personal productivity. David DeWolf shares how firms can unlock higher layers of operational and strategic value in their AI investments.The post...
View ArticleAssessing How Ready Your Firm and Your Clients Are For AI with Peter Buer and...
Professional services firms have the most to lose and the most to gain from AI. Getting your firm and your clients ready is the first step. What does it take?The post Assessing How Ready Your Firm and...
View ArticleUsing AI to Drive Personal Productivity with Greg Baugues
In our first video podcast, Greg Baugues shows listeners just what you can do with tools like ChatGPT, Midjourney, and more to drive your personal productivity.The post Using AI to Drive Personal...
View ArticleHow Professional Services Firms Are Using AI in Their Thought Leadership...
How many firms are using AI? What platforms are they using? How are the most effective firms using AI to drive their thought leadership programs? Jason breaks down his latest thought leadership...
View ArticleAutomation Domination. Lessons Learned from Efforts to Streamline and Scale...
Decoding digital buying signals. Streamlining operations. Brian Wise talks about all this and more including a discussion about where AI is in the business “hype cycle.”The post Automation Domination....
View ArticleHow Generative AI is Making Productization More Urgent with Eisha Armstrong...
For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond.The post How...
View ArticleAI: What to Do Now
Jeff and Jason synthesize the high points they learned from their interviews on AI. And, they recommend what firms should do now.The post AI: What to Do Now appeared first on Rattle and Pedal.
View ArticleReferrals. What Are They? How to Position Yourself to Get More of Them.
“Do good work and good things follow.” It’s the typical referral strategy of most firms. But it’s woefully incomplete. Jeff and Jason dig deep into what a referral is and how to earn more of them.The...
View ArticleReferrals: When and How to Ask for Them
If you want to actively pursue a referral strategy, when should you ask? And what should you say? Jeff and Jason dive into the mechanics of asking for referrals.The post Referrals: When and How to Ask...
View ArticleUsing Online Reviews to Drive Referrals with Katie Hollar of Clutch
Katie shares the methodology that online marketplaces like Clutch use to publish client reviews and suggests how firms can leverage them to drive a “flywheel through referrals.”The post Using Online...
View ArticleReferral Genealogy and Developing the Proper Referral Mindset with Brian...
Brian shares how to think about referrals, trace the genealogy of our best referral partners, and balance the critical push/pull of both giving and asking for them.The post Referral Genealogy and...
View ArticleBi-centennial: A Look Back at the Hits, “Near Misses” and Lessons Learned...
Jeff and Jason look back at the “killer” insights, occasional misteps, and the most important things they’ve learned from 5 years of podcasting.The post Bi-centennial: A Look Back at the Hits, “Near...
View ArticleIntellectual Capital: How to Make an Idea Truly Transformative with Art Zards
Jason and Jeff welcome expert speaking advisor, Art Zards, to explain why some ideas break through and transform the world around us. And, why others die before the applause even ends.The post...
View ArticleFortitude: The Key to Sustained Marketing Success
In many firms, Marketing fails because leadership prematurely gives up on its strategy. In this episode, Jeff and Jason break down why firms quit too soon and how to cultivate the virtue of fortitude...
View ArticleWho Should Be Your Firm’s Thought Leaders?
Picking the right “faces” for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders.The post Who Should Be Your Firm’s...
View ArticleHow Firms and Software Companies Can Drive Business Together with Patrick...
Many of the fastest-growing firms are deeply embedded within software ecosystems. Patrick joins the show to explore the secret sauce that makes a partner strategy work.The post How Firms and Software...
View ArticleThe Credibility Crisis: Its Impact on Society, Business, and Professional...
We examine the growing credibility crisis shaking society, business, and professional services. Learn how declining trust in experts and institutions is reshaping decision-making. Featuring data from...
View ArticleDifferentiation: Is It Getting Harder? Or Easier?
From AI-enabled search to the growth of industry directories, the forces of the market are making it harder to differentiate a firm. Or are they?The post Differentiation: Is It Getting Harder? Or...
View ArticleHow AI is Changing Marketing’s Roles
How AI is reshaping six essential marketing roles—and what professional services firms must do to adapt, stay strategic, and stay competitive in an AI world.The post How AI is Changing Marketing’s...
View ArticleThe Evolution of Professional Services Marketing: A 25-Year Retrospective
The post The Evolution of Professional Services Marketing: A 25-Year Retrospective appeared first on Rattle and Pedal.
View Article