Overcoming Client Indecision with Matt Dixon, Co-Author of The Challenger...
Challenger Sale author, Matt Dixon, shares how to overcome client indecision with findings from his latest book, JOLT Effect, covering the research of 2.5M sales interactions.The post Overcoming Client...
View ArticleBehind the Headlines-Management Consulting Influence, Performance Marketing,...
We discuss if the management industry is a hot mess, do firms need a CMO who is a brand marketer or a performance marketer, what life is like for channel partners when activist investors attack a core...
View ArticleSelecting Your Ideal Client In 5 Steps
Being clear on whom you serve and why is the foundation of the success of any marketing strategy or initiative. We discuss how identifying your Ideal Client addresses a litany of problems professional...
View ArticleBrand Breakdown – Clarkston Consulting
In our second installment of “Brand Breakdowns,” we dissect management consulting firm, Clarkston Consulting. Learn some great stuff about industry programs and thought leadership development from this...
View ArticleBreaking Through Growth Ceilings with Dev Patnaik, CEO of Jump Associates
Dev Patnaik shares his 25-year journey founding and growing the world’s leading independent strategy and innovation consulting firm.The post Breaking Through Growth Ceilings with Dev Patnaik, CEO of...
View ArticleStrong POV, Strong Partners, Strong Growth with Michael Burton, CEO of Stitch
Michael Burton, CEO of upstart technology consultancy Stitch, talks about about his new firm’s value proposition, growth strategy, technology partner selection, and the benefits of declaring a strong...
View ArticleLoving Your Clients with Fred Reichheld, Bain Fellow and Creator of Net Promoter
Fred Reichheld, creator of Net Promoter and author of Winning on Purpose, shares how professional services firms can become truly client-centric and realize the promise of NPS.The post Loving Your...
View ArticleBehind the Headlines-Silicon Valley Bank Implodes, Goldman Sachs Fails,...
We dive into the deep, stormy waters of economics, banking, and pricing to make sense of a rapidly changing business environment. What can firms learn from recent events to make their own growth...
View ArticleBrand Breakdown – Western Advanced Technologies Inc. (WATI)
In this episode, we analyze Western Advance Technologies Inc. (WATI) and cover a litany of foibles that firms, especially IT firms, should avoid in their marketing efforts.The post Brand Breakdown –...
View ArticleWhy Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire
Strategy legend Rita McGrath and Ron Boire, her partner at Valize, share a ton of insights on the issues that inhibit professional services innovation and the solutions to address them.The post Why...
View ArticleDeveloping a Differentiated Point of View in 5 Steps
A strong POV is the tip of the spear in differentiating a brand and building its relevance in your target market. Learn what it takes for your firm to separate itself from the crowd.The post Developing...
View ArticleBehind the Headlines: EY (again), Google AI, and the Morass of Bud Light
We dive back into the on-again, off-again EY split, Google’s shift to integrating AI-enabled chat into its search engine, and beer marketing. Yes, beer marketing.The post Behind the Headlines: EY...
View ArticleBuilding a Go-To-Market Strategy in 5 Steps
Jeff breaks down how to get your firm showing up as its best self through a clear go-to-market strategy in five clear, but not always easy, steps.The post Building a Go-To-Market Strategy in 5 Steps...
View ArticleBrand Breakdown – Wizeline
We break down the brand of one of the world’s fastest-growing global technology services providers, Wizeline. Gain insight into the impact of a clear go-to-market strategy and relate to some challenges...
View ArticleBehind the Headlines: PWC’s $1B Investment in AI, China’s Consulting...
We share professional services marketing lessons learned from Hyundai’s brand ascent, discuss marketing opportunities related to PWC’s large investment in AI, and lament China’s “crackdown” on...
View ArticleThought Leadership in 5 Steps
Jason breaks down how to develop a thought leadership strategy that defines the business issues your firm should own now and for the foreseeable future. And, he does it all in just five steps.The post...
View Article12 Reasons Your Marketing Strategy is Failing
From culture to rewards to the “partners’ boat fund,” Jeff and Jason explore all the reasons firms’ marketing strategies fail.The post 12 Reasons Your Marketing Strategy is Failing appeared first on...
View ArticleThought Leadership Development: The Pros and Cons of 3 Proven Models
Insourced, outsourced, and co-sourced. Jason and Jeff explore the “ins” and “outs” of the prevailing ways to develop thought leadership.The post Thought Leadership Development: The Pros and Cons of 3...
View ArticleBuilding a Differentiated Client Experience
Jeff and Jason break down what it takes to build a truly unique professional services firm client experience and offer examples of firms leading the pack. The post Building a Differentiated Client...
View ArticleThe Cobbler’s Children Have No Shoes
Some strategy firms lack a sound business strategy. Some HR consulting firms lack effective people discipline. Why do firms struggle to apply their expertise to their own businesses? The post The...
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